What Is it?
It’s strategy which creates the necessary steps a customer goes through before getting them to that crucial conversion.
this where people who have never heard of your business start to get to actually know you. great content is what produces it!
at this point we need to start increasing the credibility trust. A great way to do this is by having testimonials and reviews.
at this point the customer made his/her decision. It’s critical how to re-target the users that did not eventually converted for you.