Define Your Purpose
What do you stand for? Create a mission statement and post accordingly to the values and beliefs your brand
Develop a Voice & Tone
What does your brand sound like? Conduct research and ask your people what comes in their mind when they think of you.
At least once a day, per platform! This way you will reach your audience often and you will always be in their mind
Your audience are people. Not just followers. Think of them as individuals with personalities and be open to their questions